Business planning
Articles from the Konfidant team. Published weekly. Free to read.
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How to use consumer insight to inform your product strategy
29 Apr 2026
Use consumer insight to inform your product strategy: connect customer needs, emotions and behaviours to real product decisions – not internal debate
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What are the 4 types of business plans?
29 Apr 2026
The 4 types of business plans – strategic, operational, tactical, contingency – and the blind spot they share: each assumes the customer stands still
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Why is business planning important?
29 Apr 2026
Why is business planning important? It forces choices before the market makes them – and every plan hides a customer theory worth testing.
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How to keep brand, value, tone and budget working when consumer confidence keeps shifting
29 Apr 2026
Build a resilient marketing strategy when consumer confidence keeps shifting: what to protect, what to flex and what to stop as the mood changes.
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What economic indicators should businesses track in the UK in 2026?
29 Apr 2026
What economic indicators should UK businesses track in 2026? Most track too broadly. The pressure, emotion and behaviour signals that matter.
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How do you forecast demand in a low-confidence environment?
29 Apr 2026
How do you forecast demand in a low-confidence environment? Don't just read last month's sales – read what customers still feel able to commit to.
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How to use consumer confidence data in your business plan
29 Apr 2026
How to use consumer confidence data in your business plan – not a chart at the back, but a decision input that shapes the forecast and scenarios.