Consumer confidence

Are people buying less in the UK? Yes at the till – but that's the last place the shift shows. Where the pullback appears first, and why.

By Laura Gillespie

Is the UK in a doom loop? What the thesis gets right, where it misleads – and a sharper frame for how stuck confidence shows up in behaviour.

By Laura Gillespie

How to improve consumer confidence in your brand – the version you control. Start with the customer's hesitation, not your brand activity.

By Laura Gillespie

What can affect consumer confidence? A dozen levers – macro, personal, psychological and social – that never carry the same weight twice.

By Laura Gillespie

How does consumer confidence affect retail spending? They move together – until they don't. Why confidence leads and till data lags.

By Laura Gillespie

How does consumer confidence vary by age? It's not a neat line – younger adults can look upbeat while midlife confidence gets squeezed.

By Laura Gillespie

What boosts consumer confidence? It's not only set by Westminster – predictability, control and trust move it too, and brands can shape those.

By Laura Gillespie

Common mistakes using the Consumer Confidence Index – from treating it as predictive to confusing sentiment with behaviour. How to avoid them.

By Laura Gillespie

How to read consumer confidence data: why the change matters more than the level, and what the headline score quietly leaves out.

By Laura Gillespie

What causes low consumer confidence? The most-cited score, least understood – the economic, psychological and media forces that really drive it.

By Laura Gillespie

Why is UK consumer confidence low? It's been flat for years – driven by global unpredictability, domestic stagnation and institutional distrust.

By Laura Gillespie

Is consumer confidence falling? Yes – stuck around 15 points below pre-pandemic levels. Why the headline average hides the real volatility.

By Laura Gillespie