Anticipate Britain

Konfidant is a UK consumer intelligence platform that helps brands anticipate how Britain is changing. It combines seven years of weekly consumer research with human insight and AI to track mood, confidence, behaviour and spending pressure – then turns that evidence into clear commercial guidance. Think of it as an early warning system for customer change, built to help marketing, insight and strategy teams decide what to do next.

Traditional research usually starts when a brand already knows the question. Konfidant works earlier. It tracks how Britain feels every week, spots the shifts brands need to see coming, and explains what to do next. Think of it as an early warning system for customer mood, behaviour and demand.

Konnie is the AI consumer insight assistant inside Konfidant. She helps teams explore seven years of UK consumer research in plain English, drawing on Konfidant’s weekly surveys, reports and data archive. Ask her a question and she can return charts, summaries and the evidence behind the answer. She doesn’t just retrieve facts – she helps spark sharper thinking about what brands should do next.

Konfidant collects weekly UK consumer data on confidence, mood, spending intentions, category behaviour, attitudes and the moments shaping people’s choices. Every week, Konfidant runs nationally representative consumer research and tracks a qualitative community of 50 UK households, giving us the human stories behind the numbers. Over seven years, that has built a dataset of 650,000+ survey completes, 28,000 questions and more than 50 million individual answers.

That means Konfidant can show not just what’s moving, but why it matters and what brands should do about it.

Konfidant is built for marketing leaders, insight teams, strategy teams, agency planners and independent consultants who need fast, evidence-backed consumer intelligence. It helps B2C brands and the agencies who advise them understand how customers feel, where behaviour is moving, and what decisions to make next.

Konfidant works on a subscription model, with pricing shaped around the features, data access and seats your team needs. We offer plans for brands, agencies and independent consultants Get a quote via the pricing page, or try the platform for free first.