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How Britain reacts
The live read on Britain’s emotional response to the world – how people process news, events, brands and culture, and what those reactions reveal about the national mood.
The twist
The Burnham identity
24 Jun 2026
Why the country likes Andy Burnham – and why it doesn't trust him with the money.
The unsaid
A new PM won't fix the mood
22 Jun 2026
Why the gap between the life people have and the life they feel owed is Westminster's loss and brands' to win.
The unsaid
Can't work our way out?
08 Jun 2026
For years the deal was simple: things get tight, you knuckle down, you earn more. That deal has expired.
The contrarian
Compare and carry on
01 May 2026
Millions visit comparison sites every year, most of them come home to the deal they already had.
The twist
Underdressed and unbothered
16 Apr 2026
Nobody ever panic-bought an outfit for a Tuesday on the sofa. Fashion stores, dress accordingly.